Jun 20, 2022
In General Discussion
The engine of the media and entertainment sector in Spain TV and video streaming platforms, digital advertising and virtual reality will drive the sector in our country, which, in 2022, will reach revenues of 28,261 million euros. Over the usa phone list five years, it is expected to increase by 900,000 Tags digital income digital advertising read later favorites oyal Communication Marketing and Communication Agency. 15 years innovating for brands usa phone list revenue is already the growth engine for the Entertainment & Media sector. Television and video streaming platforms, digital advertising and virtual reality will drive the industry in Spain in the next five years, which will grow by 3.1% until 2022. This is reflected in the report Entertainment and Media Outlook 2018-2022 , prepared by PwC, and which includes the growth prospects of thirteen segments of the industry in Spain and fifteen in the world. The study estimates that, in the next five years, the number of households subscribed to the new television platforms will grow by 47.2% and around 900,000 new households will be incorporated. A circumstance that will cause an increase in revenue of 4.1%, up to 2,000 million euros, and will make Spain the fifth largest subscription market in Western Europe. Digital or Internet advertising will also experience strong revenue usa phone list (+7.3%, to €2.547 million in 2022). Display advertising will continue to account for a large part of revenue -34%- and usa phone list grow at a rate of 8.4% until 2022. The significant increase in video advertising also stands out: +12.3%, up to 316 million euros. Virtual reality will be another of the industry's growth pillars in the next usa phone list years. In this period, the report points to an increase in revenue of 37.9% -up to 387 million-, largely linked to the deployment of 5G in Spain, which will allow better experiences to be offered in this area as a result of the improvement in speed, quality and reliability of the network. Traditional segments continue to suffer In the opposite situation, there are the more traditional segments of the industry, such as newspapers, books and magazines. The first, that of the written press, will continue to see its income from print advertising fall by 5% in 2022, to 1,248 million euros. In this case, revenues from digital newspapers (+8.2%) are unable to compensate for the drop in traditional advertising and circulation revenues (-8.2%). The publishing sector , which includes consumer, educational and professional books, will see its revenues drop to 2,499 usa phone list euros in 2022 (-0.8%). Income from the sale of electronic books will grow by 7.4% but, in absolute terms, they still represent a marginal part of total income. That of usa phone list will remain practically flat, with growth forecast for the next five years of 0.3%. Third generation convergence The report, which has been produced by PwC for 19 years now, gathers the main trends that are transforming the Entertainment and Media industry around the world and concludes that the sector is going through a third wave of convergence characterized by: The blurring of the lines that separated the different sectors . The distinction between digital and traditional has blurred.