Advertising that inspired fear and calm was the most effective on networks at the beginning of the pandemic Share on facebook Share on linkedin Share on whatsapp Share on pinterest Share on twitter 04/16/2020 News , Advertising , Social Phone Number Database Networks Posted by Alejandro Chavez A study set out to analyze the general sentiments that the most effective social media advertising evokes in consumers during the pandemic The analysis of advertising on social networks was made taking more than 37 thousand ads between Phone Number Database January and April The platforms that were observed for this study were Facebook and Instagram The report was also divided into three sections: beginnings of COVID-19, outbreak and quarantine.
Many brands have been wondering Phone Number Database exactly which way their advertising initiatives should go during this health crisis. Some companies, to avoid problems, stopped a good part of their spending on marketing. Other companies are sticking closely to the Phone Number Database recommendations of many experts, only reporting their actions in the face of COVID-19 and giving messages of encouragement. But those who instilled fear and calm were the most successful. At least, that's how it was on social media, according to the latest report from creative video platform Phone Number Database . The firm, according to Adweek , said that between mid-February and the second week of March, advertising focused on terror, fear and destruction was very popular. This, within the category of entertainment and video games.
In that period, ads with those features grew their Phone Number Database click-through rate by 161 percent. Also the advertising of fitness and interior design brands, which are often related to feelings of calm, increased their effectiveness in this period. Their rates soared by 414 percent and 287 percent, respectively, in the wake of the pandemic. In fact, Phone Number Database in general, the messages that had a more emotional component seem to have grown in effectiveness. The trend seemed to continue, with a slight reduction, until the beginning of April.