Buyer personas arearchetypes of your different customer profiles. Widely used inmarketing (Inbound), they increase your chances of conversion thanks to a better knowledge of your targets. In this article, we offer you a methodology that will allow you to build very complete and operational buyer personas, in just five steps. Before you begin... Before jumping directly into the step of building your buyer persona , start by gathering the information available on your customers and prospects, for example: results of surveys you have conducted prospect or customer data from your CRM databases, your ERP, etc. any useful information that people in direct contact with your customers (commercial or operational) could give you. To limit the risk of error and confusion, we recommend that you only work on one buyer persona at a time, it will be much easier.
Regarding the practical aspect, answer the various questions below in a powerpoint, with a slide per major step. Are you ready ? Let's go! Step 1: Establish the general profile of your target Objective: get to know your target better to better understand their expectations Methodology : Specify the identifying information of Kuwait Email List buyer persona . Is your main client… more of a man or a woman? How old is he ? Does he live in the city or in the countryside? Is he single, in a relationship, widowed? Does he have children, and if so how many? Then draw up the professional context of your target. Does she work? If not, why (retired, housewife, etc.?). If so, what is her position, what company has she worked.
Approximately how long? Does she manage a budget? How high is it? Try to give consistency to the profile that is emerging by determining its main characteristics: human or professional character traits, areas of interest, studies carried out, associative commitments... Step 2: Identify the problems of your target Objective: identify the concerns of your target and the help you can provide Methodology : Try to put yourself in your target's shoes. What are her main concerns, her goals in her life or in her work, the challenges she faces? What kind of help can she expect? Then focus on your offer. How can it help your buyer persona ? How does it meet its needs, what is its added value.